Muse AI Pricing 2026: Free vs Power vs Maximum — Which Plan Is Right for You?

Muse, Meta’s personal AI agent, launched in September 2026 with a pricing model that immediately stood out: a genuinely useful free tier, plus two paid plans at $20 and $100 a month. If you are wondering whether the free plan is enough or whether Power or Maximum is worth paying for, this guide breaks down all three tiers honestly — what each costs, what you actually get, and who each plan suits.

The short answer: Muse’s three pricing tiers

Muse has three plans. The official line from Meta is that Muse is “free for most of what people need, with subscription plans for people who want to do more.” Here is the lineup:

Plan	Price	Weekly usage allowance	Best for
Free	$0	Up to 100M Muse tokens per week (reported; Meta describes it as a usage limit that refreshes)	Trying Muse and everyday personal use
Power	$20 per month	500M Muse tokens per week	Heavy daily users who hit the free limit
Maximum	$100 per month	3B Muse tokens per week	Professionals and small businesses running Muse constantly

Muse AI Free plan: what you actually get

The Free plan costs nothing and, by Meta’s own description, covers most of what most people need. Mark Zuckerberg stated that Muse is free to use for up to 100 million tokens per week — an unusually generous allowance for a free AI product. One caveat worth knowing: Meta’s Help Center does not publish the exact size of the free tier’s limit, so treat the 100M figure as reported rather than as a guaranteed contractual allowance, and expect Meta to describe it as a usage limit that refreshes periodically.

What makes the free tier genuinely useful is that Meta does not lock features behind a paywall. Paid plans buy more usage, not extra features — the agent you get on Free is the same agent you get on Maximum. The free plan includes the core Muse experience: a personal AI agent that runs in its own secure cloud computer, keeps working in the background after you close the app, and can handle email, scheduling, forms, travel research, and shopping tasks with your approval.

Two sign-up requirements apply even to the free tier: you need to provide a payment card, and you must be 18 or older. That is worth knowing before you start, so the card request does not surprise you.

Muse AI Power plan ($20 per month): the middle tier

Power is Muse’s entry-level paid plan at $20 per month. According to Meta’s Help Center, it raises your weekly allowance to 500 million Muse tokens — roughly five times the reported free allowance. If you use Muse every day — delegating research, managing your inbox, planning trips, running background tasks — this is the tier designed for you.

Power makes the most sense as an upgrade path rather than a starting point. Because the free tier is generous and paid plans add usage rather than new features, the honest advice is to start free and only move to Power once you actually hit the free limit. Meta lets you upgrade when you reach the limit or wait for your usage to refresh, so there is no penalty for starting at zero cost and upgrading later.

Muse AI Maximum plan ($100 per month): the top tier

Maximum is the top tier at $100 per month, with a weekly allowance of 3 billion Muse tokens per Meta’s Help Center — six times what Power offers. This is aimed at professionals and small businesses that run Muse near-constantly: an agent handling customer research, travel bookings, inbox triage, and background projects all day will burn through usage far faster than a casual user.

For most individuals, Maximum is more than they will ever need. It exists for the same reason top tiers exist on rival services: a small number of power users generate a large share of compute cost, and a $100 tier keeps the free tier sustainable for everyone else.

Free vs Power vs Maximum: side-by-side comparison

	Free	Power	Maximum
Price	$0	$20 / month	$100 / month
Weekly token allowance	Up to 100M (reported; Meta does not publish the exact figure)	500M	3B
Features	Full Muse agent	Same agent, more usage	Same agent, most usage
Billing	Free (card still required at sign-up)	Monthly, auto-renews; change or cancel anytime	Monthly, auto-renews; change or cancel anytime
Availability	Launched US-only in September 2026; Canada added since. UK, EU, and other regions not yet announced. 18+ only.
Best for	Exploring Muse and everyday tasks	Daily heavy users	Professionals and businesses

An honest note about Muse tokens

“Tokens” are Meta’s unit for measuring how much work Muse does for you — roughly, how much the agent reads, reasons about, and produces. What Meta has not published is how many real-world tasks a given token allowance covers. A week of light chatting might barely register; a week of deep background research with browser automation could use far more.

That means any per-task math you see online (“Power covers X tasks a week”) is directional at best. The practical way to think about it: the free tier is designed for “most of what people need,” Power is about five times that headroom, and Maximum is thirty times the reported free allowance. If you are unsure, start free and let your actual usage decide.

What paid plans do NOT unlock

This is the part many pricing pages bury: on Muse, paying more does not unlock extra features. There is no exclusive “Power-only” tool, no priority model, no advanced agent mode hiding behind the paywall — at least as Meta currently describes the plans. You are buying a bigger weekly usage allowance, full stop. That is refreshingly simple compared with AI subscriptions that split models, speed, and features across tiers, but it also means upgrading will not make Muse smarter or more capable. It just lets you use it more.

Billing basics you should know

• Monthly billing: both paid plans bill monthly and auto-renew on your original purchase date. You can change or cancel your subscription at any time.
• Card required even for free: sign-up asks for a payment card on the free tier too. You will not be charged on Free, but have a card ready.
• 18+ only: Muse requires users to be at least 18 years old.
• Prices may vary by region and account: Meta notes that benefits and pricing can differ by region and account. As one real-world example, my own Power-plan charge in Pakistan posted as USD 16 rather than the $20 US list price — regional billing and payment methods can change what you actually pay. Always verify the price shown in your own account before deciding.
• Availability is still limited: Muse launched in the US on September 8, 2026, and has since expanded to Canada. Meta has not announced dates for the UK, EU, or other regions, so pricing is only relevant where the service is actually available.

How Muse pricing compares with rival AI subscriptions

Muse’s price ladder will look familiar if you follow the AI industry: $20 and $100 monthly tiers are now the standard shape. Anthropic’s published ladder for Claude runs Free, Pro at $20, and Max at $100 and $200. OpenAI’s agent offering, Dots, includes a first dot with ChatGPT Pro tiers reported at $100, $200, and $500 a month. Muse sits at the affordable end of that landscape — and its free tier, with a reported 100M tokens a week, is far more generous than the free offerings most rivals provide.

The deeper comparison is philosophical: rivals mostly charge for access to smarter models and higher limits bundled together, while Muse charges purely for usage volume. If you want the smartest available reasoning for a few hard questions a month, a rival’s $20 tier may serve you better. If you want an agent doing ongoing work for you in the background, Muse’s usage-based ladder — with its unusually generous free tier — is the more natural fit. Pricing across the industry changes quickly, so verify current figures on each provider’s site before committing.

Which Muse plan should you choose?

Choose Free if you are curious about AI agents, want Muse for everyday help — email drafts, scheduling, research summaries, travel ideas — or just want to see what an agent that keeps working after you close the app feels like. Most people should start here.

Choose Power if you use Muse daily and keep hitting the free usage limit. At $20 a month for roughly five times the reported free headroom, it is the sensible upgrade for heavy personal use — freelancers, researchers, and anyone who has made Muse part of their daily workflow.

Choose Maximum if you run Muse as business infrastructure: constant background tasks, high-volume research, or team-scale delegation where 500M tokens a week is not enough. For everyone else, it is overkill — and that is fine, because the free tier means overkill is optional.

Verdict

Muse’s pricing is one of the most user-friendly structures in the AI agent space right now: a free tier generous enough for genuine daily use, a $20 middle tier for heavy users, and a $100 top tier for professionals — with no feature-gating games in between. Start free, watch your usage, and upgrade only when the limit tells you to. And if you do sign up, check the price shown in your own account first, since regional billing can differ from the US list price.

If you would rather not pay for AI tools at all, it is also worth knowing that ReviewAndDecide maintains free tool pages — genuinely free utilities you can use without any subscription.

Frequently asked questions

References

• What Is Meta Muse AI? Features, Price, How to Get It — DrawPie
• Muse AI Review: Is Meta’s Agent Worth It? — OpenAIMaster
• Meta Muse AI Agent Launch: $20 & $100 Tiers (2026) — Tech Insider